About us

When ‘Mr. Armin Strom’ retired from watchmaking, he transferred ownership of his brand to two boys (by then adults) who had had frequented his workshop so often together in childhood: businessperson Serge Michel and Master Watchmaker Claude Greisler.

In 2009, the revitalized Armin Strom built upon Mr. Strom’s historical legacy with the opening of its first fully-integrated Manufacture; located in Biel, Switzerland.

Today the Manufacture produces all of our timepieces in-house and with great reverence for the Swiss-German watchmaking tradition. Our extraordinary team of dedicated engineers and artisans, led by Master Watchmaker Claude Greisler, uphold that tradition with uncompromising passion and commitment.

Discover the history, the movements, the entire collection, any discount coupons by visiting the brand’s website

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Headquarters Location: Switzerland
Type of Movements Used: Automatic, Hand Wound
Pricing Range: €€€€ (26k-250k)