Our history

Founded in 1910 in La Chaux-de-Fonds, Aerowatch saw itself as a symbol of modernity. The choice of an English name was an early pointer to the firm’s international ambitions and contained a reference to aviation, a world about to “take off” in a big way. The family business barely survives the First World War. However, it tries to make itself known with an advertisement for the original text. An advertising illustration, boasts a slim line model of the time with the backdrop of the theft of a bi-plane in front of the Eiffel Tower in Paris.

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Headquarters Location: Switzerland
Type of Movements Used: Automatic, Quartz, Hand Wound
Pricing Range: €€€ (3k-25k), €€ (0.6k-2k)

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