The modern history of Aquastar

After the Frederic Robert era, Aquastar was acquired by the Geneva based EREN Group, which then sold it to the Seinet Brothers in 1982. Mr. Marc Seinet, an avid sailor and 3rd generation watchmaker wanted to acquire a watch brand with its facilities and resources in order to start a new era of watch marketing in collaboration with Hollywood stars. Mr. Seinet acquired Aquastar and created the Alain Delon wrist watch. In 1983 Mr. Seinet also realized that the traditional mechanical Swiss watches that were passed down through generations no longer appealed to the young population that had become used to the convenience and disposability of the quartz watch. He saw that the need for a new type of fashion watch was imminent and a change was needed from the traditional swiss watch to a new type of affordable timepiece made of plastic and housing robust quartz movements. Aquastar filed a patent for this new type of watch, which marked a new era of commercial success for the brand.

After achieving the necessary commercial success, Mr. Seinet decided to focus on his passion, which is sailing and continued the tradition of Frédéric Robert and created multiple generations of quartz regatta watches between 1983 until 2018.

Discover the history, the movements, the entire collection, any discount coupons by visiting the brand’s website

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Headquarters Location: Switzerland
Type of Movements Used: Automatic, Hand Wound
Pricing Range: €€ (0.6k-2k)

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