Our story & mission
Origins
Here at ASOROCK Watches, a name influenced by the breath-taking mountains in Central Nigeria, our love and affection for watches created a desire in us to make a positive long-lasting impact on the African continent, representing her in the luxury watch market of the world by being the first global luxury watch brand out of Africa.
Founded in 2018 by young entrepreneurs and watch enthusiasts Ben Iroala (Nigerian American), and Andrew Mutale (Zambian American), we sought to cut out the high retail markup of popular name brands.
Being avid watch enthusiasts ourselves, who have been obsessed with watches our entire life, we were fed up with our limited choices due to the inflated high mark up prices of popular name brands. It also didn’t help that we always felt like our collection was never complete (a problem all true watch enthusiasts can relate to).
It bothered us even more that we didn’t have a single watch from an African source where we have our roots. All these led to the creation of the ASOROCK range of watches.
Discover the history, the movements, the entire collection, any discount coupons by visiting the brand’s website
Headquarters Location: United States
Type of Movements Used: Automatic, Quartz
Pricing Range: € (up to 0.5k)
