OUR STORY

As a tribute to the Bushido code of conduct and its 7 virtues, the black belt fighters, Claudio Alessi and Yvan Arpa, teamed up with Swiss watchmakers and created a timepiece cloaked with Gi Rectitude – Yu Courage – Jin Benevolence – Rei Respect – Makoto Honesty – Meiyo Honor – Chugi Loyalty.

The renowned Martial Arts master, Claudio Alessi, karateka 3e Dan, gained the World Championship title along with those of several European and Swiss Championships. This multi style Sensei who is a Mixed Martial Arts instructor has also developed a specific technique to teach Martial Arts to disabled people.

Discover the history, the movements, the entire collection, any discount coupons by visiting the brand’s website

Read More on Brand Website

Headquarters Location: Switzerland
Type of Movements Used: Hand Wound, Quartz
Pricing Range: €€€ (3k-25k), € (up to 0.5k)

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